Origin

Driven

By

Design

Florium is an independent studio built for companies with
something new to show and one moment in which to show it.

Two founders, and nobody in between. We handle the whole impression — the brand, the design, the motion, the code — so nothing gets diluted being passed along. What you approve is what ships, and the people who made it are still there after it goes live.

Mindset

Think

&

Execute

Our work is to make a brand impossible to confuse with
anyone else in its category, using design, code and
motion. The question we start from is simple: what can this brand claim that no competitor can?

Every brand worth remembering carries something the others cannot copy — a way of moving and speaking you recognise before you can explain it. That is what most companies lack, and it is not a budget problem. We read where you actually stand, decide what you are willing to be worse at, and build the surface so the decision is impossible to miss.

Manifesto

Impossible

To

Ignore

Most websites blend in. They load, they say what everyone expects,
and they leave nothing behind. We build the opposite.

Anything worth making takes longer than it should. We're fine with that. The alternative is another site nobody remembers, and there are enough of those already. If it could have been made by anyone, it shouldn't have been made by us.

Capabilities

Look

Move

Read

  • Branding

    We work out what a business is really claiming, then build the language, marks and rules that make the claim recognisable anywhere.

  • 3D Visualization

    We model, light and render what does not exist yet, so a product or a space can be seen long before it is built.

  • Web Design

    We design the whole impression: the first second, the scroll, and the details you only catch on the second visit.

  • Web Development

    We build what we design, by hand, so it arrives quickly, holds up on any screen, and stays easy to change.

  • Logo Design

    We draw the one mark that has to carry everything, and the small system around it that keeps it working at any size.

  • Motion Graphics

    We give the work timing and weight, so it moves the way the brand would move if it could move at all.

  • Graphic Design

    We make the pieces that travel — decks, covers, campaigns — so nothing you send out arrives looking like someone else.

Processes

Ask

Make

Stay

  • Discovery

    We ask what the business actually does for the person paying it, and what that person already believes before arriving.

  • Understanding the Brand

    We read what already exists — the language in use, the habits an audience has formed — before anything is discarded.

  • Collecting Assets

    We gather the photography, words, marks and material the work gets built from, and name what is still missing.

  • Art Direction

    We decide what it should feel like before it looks like anything, so every later choice has something to answer to.

  • Design

    We draw it properly: type, spacing, timing, and the states nobody photographs but everybody ends up meeting.

  • Code

    We turn the drawing into a build that is quick, written by hand, and legible to whoever inherits it next.

  • Delivery

    We ship it, watch how it behaves with real visitors, and stay with it afterwards. A site is kept, not received.

People

  • Nika Quridze Founder Creative coder/Web designer Tbilisi
  • Nikoloz Gochitashvili Co-founder Graphic/Web designer Tbilisi